Case Study: Azuna achieves a 7% conversion rate increase with Blend Commerce's CRO implementation

Azuna boosts conversion rate 7% with Blend Commerce

Azuna, a wellness brand based in Buffalo, NY, partnered with Blend Commerce to address challenges in their customer journey and improve conversion rate metrics. Their key issues included a mobile-dominant audience that was not being optimally served and an underutilized on-site search function that high-intent users were failing to find.

Blend Commerce implemented a series of data-driven A/B tests through their CRO Implementation service, focusing on mobile UX improvements such as replacing dropdown selectors with visual swatches and exposing a search bar. These changes resulted in significant uplifts, including a 7% increase in conversion rate and a 29% increase in completed checkouts compared to the previous year.

Azuna