Case Study: Aeromotive achieves 45% total sales growth with Blend Commerce CRO

Aeromotive grows total sales 45% with Blend Commerce

Aeromotive, a seller of technical automotive parts, partnered with Blend Commerce to address challenges hindering its ecommerce growth. Their issues included a slow product discovery process, information that was difficult to digest on mobile, and a lack of visible tools to help customers validate product compatibility and purchase with confidence.

Blend Commerce implemented a two-phase solution, beginning with a foundational Shopify migration. This was followed by a continuous CRO program combining user testing, A/B testing, and direct implementation to reduce friction. The results for Aeromotive were substantial, including a 45% increase in total sales, a 15% lift in conversion rate, and a 56% rise in its returning customer rate over a 12-month period.

Aeromotive