Case Study: TERA achieves $800K+ in campaign revenue with Blazon Agency

TERA raises $800K+ and exceeds funding targets by 150% with Blazon Agency

tera, an electric vehicle company, faced the challenge of launching its new brand and the MiracleONE model into a crowded market. They needed to build trust and secure pre-orders from a standing start. Blazon Agency was engaged to develop a launch strategy using the Indiegogo crowdfunding platform.

Blazon Agency implemented a multi-phase campaign that positioned the vehicle for urban commuters. Their solution included paid media campaigns and PR outreach, which drove traffic to the fundraising page. This strategy generated over $800,000 in revenue, secured over 5,000 early adopters, and exceeded its funding target by 150%.

Tera