Case Study: Stage 11 achieves 250+ press placements and 40K+ waitlist sign-ups with Blazon Agency

Stage 11 launches immersive music experiences with Blazon Agency and earns 250+ press placements

Stage 11, a Paris-founded virtual worlds startup, faced the challenge of launching a new category that combined music, gaming, and interactive entertainment. They needed to build day-one momentum to match their €5M seed funding and reach four distinct audiences—music fans, gamers, tech press, and crypto collectors—simultaneously. Blazon Agency was engaged to provide a comprehensive launch strategy.

Blazon Agency developed a multi-faceted solution involving narrative creation for diverse media outlets and multi-platform paid campaigns targeting each audience segment. Their full-funnel growth approach included landing pages, email sequences, and retargeting to drive waitlist conversions. The results for Stage 11 included over 250 press placements in Q1, more than 5 million impressions across channels, and over 40,000 qualified waitlist sign-ups.

Stage 11