Case Study: Rens Raises $1.5M for Sustainable Sneakers with Blazon Agency

Rens raises $1.5M on Kickstarter with Blazon Agency

The customer, Rens, an unknown startup, faced the challenge of launching its innovative sneakers made from coffee waste and recycled plastic with no track record. They needed to generate global press attention to drive a crowdfunding campaign and compete for consumers across 60+ markets. Blazon Agency was engaged to help with this product launch.

Blazon Agency implemented a comprehensive strategy that included a compelling Kickstarter campaign narrative, a global PR push with timed media exclusives, and targeted paid advertising. As a result of these efforts, Rens raised $1.5 million from over 10,000 backers across 60+ countries and secured more than 500 press hits in major outlets like Forbes.

Rens