Blazon Agency
20 Case Studies
A Blazon Agency Case Study
Pillo Health, a health tech company, faced the challenge of launching its smart health companion for medication management in a competitive wellness market. The product needed to build both clinical credibility and consumer appeal simultaneously to overcome buyer skepticism. Blazon Agency was engaged to develop a launch strategy to address this challenge.
Blazon Agency implemented a solution that included a strategic presence at CES, healthcare influencer partnerships for credibility, and multi-platform paid ad campaigns. This approach successfully drove global PR coverage and a highly effective crowdfunding campaign. The results for Pillo Health were significant, including exceeding funding targets by raising $2.5 million and securing over 15,000 pre-orders worldwide.