Case Study: NAYA Create raises $652K on Kickstarter with Blazon Agency

NAYA Create raises $652K in under 5 minutes with Blazon Agency

The customer, NAYA Create, faced the challenge of launching its premium modular keyboard into a crowded market against established brands with large budgets. Blazon Agency was enlisted to help the company stand out and convert its CES Innovation Award buzz into immediate crowdfunding momentum.

Blazon Agency executed a PR campaign highlighting the CES award win, secured affiliate partnerships, and utilized paid newsletter placements to reach target audiences. This solution resulted in the Kickstarter campaign raising $652K and achieving its funding goal in under five minutes.

NAYA Create