Case Study: Lens Lizard raises $427K on Kickstarter with Blazon Agency

Lens Lizard raises $427K on Kickstarter with Blazon Agency

Lens Lizard, a first-time creator of a novel remote-controlled backup camera cleaner, faced the challenge of launching a new hardware product with no existing audience. They needed to explain a completely new product category and convert the common frustration of dirty backup cameras into purchase intent. They engaged Blazon Agency for a full Kickstarter campaign strategy.

Blazon Agency implemented a video-first creative strategy showcasing the product in real conditions and ran targeted paid media to reach automotive and tech enthusiasts. Their efforts, which included PR outreach, helped the campaign earn Kickstarter's Project We Love badge. The solution delivered by Blazon Agency resulted in the campaign raising $427,000 from 3,473 backers, far exceeding its $5,000 goal.

Lens Lizard