Case Study: Filippo Loreti raises $4M+ on Kickstarter with Blazon Agency

Filippo Loreti raises $4M+ on Kickstarter with Blazon Agency

The customer, Filippo Loreti, an Italian luxury watch brand, faced the challenge of launching as an unknown entity in a prestige-driven market with zero existing trust. Their goal was to use crowdfunding while making it feel premium and to generate crucial day-one momentum. To overcome this, they engaged Blazon Agency for PR and media relations services.

Blazon Agency implemented a strategic PR campaign that secured tier-one press coverage in outlets like Forbes and Bloomberg. They crafted a compelling brand narrative focused on accessible Italian craftsmanship and timed media outreach to align with campaign milestones. This solution helped Filippo Loreti raise over $4 million from more than 30,000 backers, placing it in the top 1% of all Kickstarter campaigns.

Filippo Loreti