Case Study: Stance achieves 10x traffic capacity for Rihanna launch with BlazeMeter

Stance - Customer Case Study

Stance, a small US fashion retailer, faced a looming scalability crisis after partnering with Rihanna, whose 80+ million followers promised an unprecedented traffic surge. With under two months to prepare and only about a week for final testing—and after a prior site slowdown during an ESPN-driven spike—Stance needed to run many unique load tests quickly to ensure their new infrastructure could handle massive, concurrent e‑commerce demand.

They turned to the BlazeMeter Performance Testing Platform, signing up quickly, reusing JMeter user profiles, and ramping tests from thousands to tens of thousands of users to validate and tune the new setup. BlazeMeter delivered fast setup, valuable APM integrations, and the capacity to simulate and withstand the real spike: Stance experienced an immediate 10x traffic surge after Rihanna’s posts, sold out the limited-edition socks in under 24 hours, sustained massive concurrent traffic and hundreds of thousands of requests, and left the team far more confident in their platform.

Stance

Andrew Spencer

Technology Director