Case Study: Youtheory achieves 94 million media impressions and award‑winning NASCAR sponsorship to launch a men's health & beauty line with Blaze PR

Youtheory - Customer Case Study

Youtheory needed to launch a health and beauty product specifically geared toward men and educate consumers on the benefits of supplements in a pill format. Blaze PR was engaged to create and execute a masculine, mass-appeal campaign to position the new men’s line and drive retailer and consumer awareness.

Blaze PR sponsored the #70 NASCAR vehicle, coordinated 15 appearances at GNC, Vitamin Shoppe and Sprouts, hosted a media tour featuring Youtheory’s Chief Scientific Officer, and offered influencer race opportunities to show the brand from new angles. The campaign earned 94 million media impressions across racing, natural and consumer media and earned awards for the NASCAR partnership, including Nexty and Better Nutrition.

Youtheory