Case Study: William Sansum achieves worldwide recognition, 160M+ impressions and 300% donation growth with Blaze PR

William Sansum - Customer Case Study

William Sansum, a diabetes medical and research organization, needed to rename, rebrand and relaunch to secure worldwide recognition, generate media attention for its physicians, clinic and success stories, and increase nonprofit contributions. Blaze PR was engaged to lead the renaming and rebranding effort, providing services including a comprehensive perception audit, new identity development, and refreshed digital and outreach assets.

Blaze PR conducted stakeholder interviews, implemented the new name and brand identity, revamped the website, social media and educational materials, and executed a national media rollout. The campaign delivered more than 160 million impressions in five months and drove major fundraising gains—direct mail donations increased 300% and online donations rose 290% year‑over‑year.

William Sansum