Blaze PR
8 Case Studies
A Blaze PR Case Study
PoweredON, a new ready-to-drink beverage, needed to break into a heavily saturated market with a limited budget while building brand identity, a website, social platforms, and generating media and consumer attention. Blaze PR was engaged to deliver branding, digital and PR services to position PoweredON as a standout “daily drinker.”
Blaze PR developed the brand aesthetic, style guide, sales presentation and interactive website, and executed targeted blogger outreach and strategic partnerships (including VAVi, Gabrielle Reece, She.Fit and Yelp). As a result, Blaze PR helped PoweredON secure distribution in more than 20 states with 15+ major retailers and earned over 24.5 million media impressions from the launch announcement.