Case Study: Ommegang achieves national awareness with sold-out events and 350% social lift with Blaze PR

Ommegang - Customer Case Study

Ommegang engaged Blaze PR to relaunch its national Hop Chef competition and reposition the brand around culinary excellence. The goal was to generate media and consumer awareness for Ommegang’s Belgian-style ale and to tap major national markets with one unifying theme.

Blaze PR executed a large-scale push—connecting early with key influencers, securing top media and Yelp partnerships, and managing event production and ticket sales in Miami and Boston (with events also in Philadelphia). The campaign delivered sold-out events, increased social dialogue around #HopChef by 350% year-over-year, and generated more than 120 placements with top-tier media and bloggers.

Ommegang