Case Study: KeVita achieves category disruption and 150M+ annual media impressions with Blaze PR

KeVita - Customer Case Study

Kevita, maker of Sparkling Probiotic Beverages, needed to launch its brand and create a new disruptive beverage category while educating consumers about probiotics. Blaze PR was engaged to drive that launch using public relations, influencer outreach, partnerships and event marketing to build awareness and position Kevita in the wellness space.

Blaze PR implemented a probiotic education campaign anchored by a branded survey of nutritionists, established a wellness-focused brand voice, ran targeted blogger/influencer outreach, managed VIP partnerships (including TODAY’s Joy Bauer, Sharon Richter and Lisa Lillien), and produced the Live Kulture NYC event. The work supported Kevita through multiple investment rounds and mass expansion, earned awards and cover stories in outlets such as Forbes, Prevention and Delicious Living, and generated more than 150 million media impressions annually.

Kevita