Case Study: Chronic Tacos achieves 10 million regional media impressions and franchise expansion with Blaze PR

Chronic Tacos - Customer Case Study

Chronic Tacos engaged Blaze PR to raise the fast-casual Mexican chain’s profile and drive publicity around new location openings and franchise expansion across North America. Blaze PR was tasked with a public relations campaign to position Chronic Tacos as a category leader and generate regional media coverage and positive consumer buzz.

Blaze PR executed a multifaceted PR program using Takeru Kobayashi as brand ambassador and a taco-eating contest, hosting media dinners with local influencers, partnering with Yelp to secure Yelp Elite reviews, and running targeted blogger outreach. The campaign delivered about 10 million regional media impressions; Kobayashi’s world-record taco performance was promoted to boost brand awareness and help attract new franchise agents.

Chronic Tacos