Case Study: Decapeople doubles revenue and grows LinkedIn engagement with Blaze.ai

How Thor Became a LinkedIn Superhero

The customer, Decapeople, a tech recruitment agency founded by Thor Hesselberg, faced the challenge of building a trusted brand and generating leads without the time for self-promotion. As an introverted founder, he knew marketing was essential for growth but found traditional content creation to be an unsustainable luxury. He turned to the vendor Blaze to systematically overcome this hurdle.

Blaze enabled the founder to implement a highly efficient content system, turning a few hours of weekly writing into multiple days of output. This solution involved repurposing long-form articles into personalized LinkedIn posts. The results were significant: LinkedIn engagement grew from 15,000 to over 100,000 annually, revenue doubled, and the agency began receiving high-quality leads who referenced the content, all while cutting creation time to just 2-3 hours per week.

Decapeople

Thor Hesselberg

Founder