Blayzer Digital Marketing Group
67 Case Studies
A Blayzer Digital Marketing Group Case Study
Jefferson College, a community college in Hillsboro, Missouri, needed help modernizing an aging website that had grown into a fragmented web of roughly 700 pages across 7 departmental sub-sites. The outdated setup created navigation barriers, duplicate workflows, messy administration, and unfriendly URLs, making it difficult for students and staff to find and manage content. Blayzer Digital Marketing Group was brought in to address the challenge with a higher education website redesign and Drupal CMS-based solution.
Blayzer Digital Marketing Group unified the college’s sites into one mobile-responsive Drupal website, built a custom API-connected faculty directory, created custom navigation and forms, and developed a content workflow with role-based publishing and training. The team also delivered sitemap development, landing pages, documentation, and on-site training so Jefferson College staff could manage content independently. As a result, JeffCo improved content management, gained SEO-friendly URLs, and saved tens of thousands of dollars in development and website management labor.