Case Study: Ruth Strauss Foundation enhances digital engagement and donations with Blayney Partnership

Ruth Strauss Foundation launches a mobile-first donation site with Blayney Partnership, driving £871,221 in donations

The Ruth Strauss Foundation, a charity supporting families facing the death of a parent from cancer, needed a new website to serve as a central hub for information, resources, and fundraising ahead of their annual #RedForRuth day. They partnered with the Blayney Partnership for expert web design and development to create a clean, mobile-optimized digital platform that could engage supporters and facilitate donations.

The Blayney Partnership designed and built a user-friendly website focused on a clean aesthetic and mobile-first experience, prioritizing easy access to donation buttons and resources. The solution included a new integrated donation portal. This partnership helped the foundation raise over £1.2 million during a key 2021 event, with the website achieving over 157,000 page views on a single campaign day and effectively engaging a key demographic, with 83% of opening day traffic coming from mobile users.

Ruth Strauss Foundation