Case Study: Horizon Capital achieves a fast, standout brand rebrand with Blayney Partnership

Horizon Capital rebrands in 4 weeks with Blayney Partnership

Horizon Capital, a London-based private equity firm investing in technology and business services companies, faced the challenge of rapidly renaming and rebranding from its former identity, Lyceum Capital, within a tight 30-day deadline. They appointed the Blayney Partnership to develop a new, non-geographical brand identity to break away from the conventional look of the private equity sector.

The Blayney Partnership conducted intensive research to create the new Horizon Capital brand, which included a custom logo with an integrated horizon line, a vibrant new color palette to replace corporate blue, and a full suite of collateral from stationery to a new website. The project was delivered on time, resulting in a complete rebrand that resonated with the client's team and portfolio. The Blayney Partnership also designed a responsive website to enhance user experience and maximize engagement for Horizon's technology-driven client base.

Horizon Capital