Case Study: Connexas Group achieves a unified global brand with Blayney Partnership

Connexas Group refreshes its brand across 6 years with Blayney Partnership

The Connexas Group, a newly formed global leader in connected vehicle technology created from several subsidiary companies, faced the challenge of needing a new unified brand identity. They tasked their long-term vendor, Blayney Partnership, with a comprehensive rebranding project to create a name, visual identity, and updated marketing materials that would cohesively represent the entire group without favoring any single subsidiary.

Blayney Partnership developed multiple branding concepts, ultimately delivering the new Connexas Group name and a chain-link emblem symbolizing unity. The solution included a consistent color system, typography, and the adaptation of the identity across all sub-brands, websites, and international exhibition displays. The successful partnership, spanning over six years, resulted in a globally recognized brand, with the client praising Blayney's exceptional design work and service that rivaled larger agencies.

Connexas Group