Case Study: a national automotive brand increases quote requests with Blast Analytics & Marketing

National Automotive Brand boosts Request a Quote submissions by 29% with Blast Analytics & Marketing

A national automotive brand sought to improve the digital experience for users looking to personalize their vehicle search. Their challenge was to guide users more effectively through the process of building their own vehicle, with the ultimate goal of increasing the number of users who request a quote. They partnered with Blast Analytics & Marketing to optimize this experience using Adobe Target.

Blast Analytics & Marketing analyzed quantitative data and proposed test recommendations to increase the prominence of the filter feature and optimize the messaging for clarity. The winning variation implemented by Blast led to a 19% increase in users completing their customized vehicle build and, more importantly, a 29% increase in the Request a Quote submission rate.