Case Study: Centers for Medicare and Medicaid Services increases email sign-ups with Blast Analytics & Marketing

Centers for Medicare and Medicaid Services boosts email sign-ups by 37.6% with Blast Analytics & Marketing

The Centers for Medicare and Medicaid Services, a large healthcare organization, wanted to increase email sign-ups to better engage prospective customers. Their primary method was a pop-up modal for new visitors, but they lacked tracking for other on-site opportunities and were missing potential sign-ups from returning users. They partnered with Blast Analytics & Marketing to address this challenge.

Blast Analytics & Marketing implemented tracking on a homepage sign-up feature and discovered a low clickthrough rate due to a redundant data entry step. They simplified the process by replacing an initial email field with a single "sign up" button. This solution led to a 37.6% increase in overall email sign-ups, a 21.6% lift in clickthrough rate, and a 15% increase in the email submission rate, conservatively capturing an additional 6,200 sign-ups annually.

Centers for Medicare and Medicaid Services