Case Study: a Canadian insurance brand gets Adobe Target back on track with Blast Analytics & Marketing

Canadian Insurance Brand restores Adobe Target after years of downtime with Blast Analytics & Marketing

A Canadian insurance brand was struggling to get value from its investment in Adobe Target, as severe technical issues with the platform were impacting the user experience and forced the company to abandon its testing efforts entirely. Despite continuing to pay for the platform, the customer had to remove the Adobe Target snippet from its website. The company engaged Blast Analytics & Marketing to help resolve these challenges.

Blast Analytics & Marketing performed a technical audit and, through collaboration between its development and analytics implementation teams, diagnosed and resolved a front-end code issue that was hindering Adobe Target. With the underlying technical problems fixed, the customer is now able to run valid tests for the first time in years and has begun to see a return on its investment in Adobe Target.