Case Study: a large appliance retailer increases order rate 16% with Blast Analytics & Marketing

a large appliance retailer increases order rate 16% with Blast Analytics & Marketing

An appliance retailer partnered with Blast Analytics & Marketing because their digital experience was failing to meet customer expectations and hurting their order rate. A key issue was that users weren't asked for their zip code until late in the journey, which often caused confusion as the real product price and shipping costs changed based on location, undermining pricing clarity.

Blast introduced Voice of Customer feedback polls and surveys to identify the core problem: visitors prioritized local availability over the lowest price. Based on these insights, Blast recommended detecting user location earlier and prioritizing local inventory. This solution led to a 55% decrease in user friction, a 73% increase in pricing clarity, and ultimately a 16% increase in order rate for the retailer.