Case Study: Later achieves top-talent attraction through employer branding with BLANKSLATE Partners

Later - Customer Case Study

The customer, Later Influence, a young startup, faced the challenge of attracting top talent to grow its team. Despite having a successful product, it struggled to compete with larger companies for qualified candidates who viewed the startup as a risky venture. The company partnered with BLANKSLATE Partners, which provided services in culture and leadership training, human resources, and recruitment, to address this employer branding challenge.

BLANKSLATE Partners helped Later Influence create a strong employer brand by defining its core values and integrating them into daily practices and job descriptions. This proactive approach transformed the company's recruitment funnel, shifting from a high volume of unsuitable applicants to a select group of highly-qualified candidates who were a strong cultural fit. As a result, Later Influence grew from a team of three to over twenty-five employees and established itself as a major employer of choice in the Vancouver tech community.

Later Influence

Ian MacKinnon

Co-Founder