Case Study: Afternoon Light improves curated shopping and conversion with Blank & Co.

Afternoon Light improves shopping with Blank & Co.’s weekly design system and Shopify Plus build

Afternoon Light, a home goods retailer, partnered with Blank & Co. to translate their considered, curated in-store shopping experience into a seamless digital journey online. The challenge was to build an eCommerce platform that would allow customers to easily discover, compare, and confidently purchase products while also increasing customer lifetime value.

Blank & Co. implemented a comprehensive solution on Shopify Plus, informed by user research and data. They developed a clear content strategy with SEO-led landing pages, built product bundling features, and created repeat-purchase pathways. The vendor also delivered a centralized, data-led design system to ensure a scalable and visually compelling experience. This resulted in a clean, optimized build designed to reduce friction, improve conversion, and foster customer confidence in the brand.

Afternoon Light