Case Study: GEO Mobile boosts used handset resale efficiency with Blancco

Major Japanese Corporation Scales Mobile Reseller Business with Blancco

The customer, a major Japanese corporation known as GEO Mobile, faced operational challenges in scaling its used mobile handset business. Its primary hurdles included slow processing times between purchasing devices from consumers and getting them back on store shelves for resale, which led to opportunity losses. To address this, GEO Mobile turned to vendor Blancco and implemented their Mobile Diagnostics & Erasure solution to streamline in-store operations and guarantee data security.

Blancco's solution empowered GEO Mobile's store staff to process and erase devices on-site, drastically reducing lead times and increasing overall efficiency. This allowed employees to focus more on customer service, indirectly improving profitability. The vendor's intuitive, web-based platform also enabled centralized management of erasure reports for enhanced security and traceability. Furthermore, a branded version of the Blancco app helped motivate customers to sell their used devices by allowing them to check a potential purchase price from home.

GEO Mobile

Ryo Fujimaki

Manager