Rebranding Oracle for Marketers Globally

A Blanc and Otus Case Study

Case study about Oracle working with Blanc and Otus.

Oracle’s marketing solutions had little relevance with marketers and they needed to change that. With our help media coverage increased 88% year-over-year with Oracle Marketing Cloud being positioned as a leader in publications including AdAge, Adweek and Forbes. We developed a video series that led to a 120% increase in engagement, 85% increase in attribution to the creation of qualified leads and a 50% increase in form submissions compared to usual averages.


Blanc and Otus

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