Blanc and Otus
15 Case Studies
Caterpillar - Customer Case Study
A Blanc and Otus Case Study
Case study about Caterpillar working with Blanc and Otus.
Caterpillar, the world’s most trusted brand for heavy machinery, and Bullitt Group, manufacturer of connected devices, were releasing several models of rugged smartphones in the US called Cat Phones. To launch three different products we initiated a PR program focused on product reviews and vertical media including construction, utilities and service workers which resulted in 175 pieces of total media coverage including Popular Mechanics, Android Headlines, Reuters, PC Mag, CNET, Mashable, WIRED, EWEEK and more.