Blanc and Otus
15 Case Studies
Becoming an Industry Thought Leader
A Blanc and Otus Case Study
Case study about ThinFilm working with Blanc and Otus.
ThinFilm needed to build awareness of a new product in R+D and carve out a differentiated leadership position within the Internet of Things conversation. We secured top tier media opportunities that got it featured in Mashable, BBC, Reuters, Forbes, Barron’s, Vice, AP, CNBC, Forbes, CNET, ABC News, Yahoo! Tech, The Atlantic, Quartz and The Economist. We also secured the company’s CEO for a keynote speech at the coveted Mobile World Congress.