A Sound Plan for the Dolby Cinema Launch

After experiencing monumental success and popularity in its home country of China, Xiaoyi (YI) was ready to launch consumer products in the US. Stepping into such a crowded market seemed daunting, with household-name competitors including GoPro and Nest. With the launch we secured more than 50 pieces of coverage including hits in Inc., Financial Times, CNET, broadcast features on CNBC and CNN, and a featured giveaway segment on The Rachael Ray Show.