Case Study: a regional CPG brand grows national ROAS with BlackTruck Media + Marketing

Regional CPG Brand boosts ROAS 64% with BlackTruck Media + Marketing

The customer, a regional CPG brand, sought to expand its national online presence by 20% but lacked the digital tracking and strategic marketing foundation to scale effectively. BlackTruck Media + Marketing was brought in during a website overhaul to advocate for better purchase data integration and establish comprehensive conversion tracking.

BlackTruck Media + Marketing implemented a robust conversion infrastructure and executed a strategic multi-channel paid media campaign. This approach resulted in a 26% growth in out-of-state traffic, a 36% increase in sales revenue, and a 64% improvement in ROAS, significantly exceeding the client's expansion goals.

Regional CPG Brand