Case Study: an online CBD supplier boosts organic revenue with BlackTruck Media + Marketing

Online CBD Supplier grows organic revenue 58% with BlackTruck Media + Marketing

An online CBD supplier engaged BlackTruck Media + Marketing to address challenges following a site refresh. The company needed a technical site analysis and an SEO-informed content strategy, as misconfigured conversion tracking was distorting performance data and the site's content was not effectively serving its two key audience segments: retail consumers and B2B wholesale buyers.

BlackTruck began by diagnosing and fixing the faulty Google tracking tag to restore accurate data attribution. They then implemented a comprehensive SEO and content strategy focused on high-intent bulk queries for B2B buyers and restructured the retail experience with a new "Shop by Use" navigation. This solution delivered a 58% YoY increase in organic revenue, doubled site traffic, and improved average SERP rankings by 24%, successfully expanding the brand's non-branded organic reach.