Case Study: Utah State University streamlines event management and boosts enrollment with Blackthorn

Utah State University saves 1,000+ hours annually with Blackthorn

Utah State University faced significant challenges managing its high-volume event strategy for student recruitment. Their previous system required extensive manual work for tasks like check-ins and data entry, creating data gaps and inefficiencies. They needed a Salesforce-native solution to streamline operations and chose Blackthorn Events to address these issues.

By implementing Blackthorn's native Salesforce platform, the university automated event registration and check-in processes, eliminating manual data entry. This resulted in substantial time savings of over 1,000 hours annually, reduced staff requirements for events from 8-10 people to just 1-2, and provided a scalable foundation for connecting event participation directly to enrollment outcomes. Blackthorn delivered a more efficient and data-driven event management system.

Utah State University