Case Study: USC Marshall School of Business cuts admissions event setup time in half with Blackthorn Events

USC Marshall School of Business creates admissions events in half the time with Blackthorn

The USC Marshall School of Business faced challenges with an outdated, paper-based event management system that resulted in a cumbersome registration process for prospective students and inefficient, time-consuming data entry for its admissions team. Seeking a better solution, they required a customizable and scalable system integrated with Salesforce, leading them to partner with vendor Blackthorn and implement Blackthorn Events.

By implementing Blackthorn Events, the school could create and manage admissions events directly within Salesforce, automating processes like registration and check-in. This solution saved the team 10 hours of manual data entry per week, reduced event creation time by half, and increased attendance by 10%. Blackthorn also proved vital for a quick pivot to virtual events during the COVID-19 pandemic.

USC Marshall School of Business