Case Study: University of Wisconsin–Madison Division of Continuing Studies unifies events and payments in Salesforce with Blackthorn

University of Wisconsin–Madison Division of Continuing Studies processes 21,000 registrations with Blackthorn

The University of Wisconsin–Madison Division of Continuing Studies faced challenges with its legacy event registration platform, which was costly, no longer supported, and lacked the flexibility needed for complex higher-education workflows. To modernize its infrastructure and support its scale of over 21,000 annual registrations, the university sought a new solution and selected Blackthorn Events and Payments after extensive peer-driven research.

Implemented with partner Attain Partners, Blackthorn provided a Salesforce-native system that supports complex registration scenarios, such as parent-child relationships and flexible payment options. The result was a highly configurable and scalable foundation for lifelong learning. The project was delivered under budget, and Blackthorn's responsive support ensured a smooth implementation, helping UW–Madison reduce operational friction and lower administrative overhead for its programs.

University of Wisconsin–Madison Division of Continuing Studies