Case Study: Santa Fe College boosts event efficiency and applications with Blackthorn Events

Santa Fe College boosts Open House applications to 85% with Blackthorn

Santa Fe College, a public state college in Florida, faced significant challenges with its event management. The team used a series of disconnected third-party platforms that were inflexible, costly, and did not integrate with their Salesforce CRM. This lack of integration created data silos, making it difficult to track event effectiveness, and the check-in process for large events was slow and required excessive staff.

By implementing Blackthorn Events, a native Salesforce application, the college gained a fully integrated solution. The results were transformative: check-in for their flagship Open House event became three times faster with two-thirds fewer staff, and building recurring events now takes a third of the time. Most importantly, Blackthorn provided the data infrastructure to prove that over 85% of Open House attendees apply to the college, directly driving enrollment outcomes.

Santa Fe College