Case Study: Purdue for Life Foundation unifies constituent engagement and boosts event-driven donations with Blackthorn Events

Purdue for Life Foundation boosts event registrations 40% with Blackthorn

The Purdue for Life Foundation, Purdue University's alumni and advancement organization, faced a challenge with constituent data scattered across disparate systems and event platforms. This fragmentation made it impossible to see the complete donor journey and required labor-intensive manual processes. To overcome this, they partnered with Blackthorn and implemented their events application.

Using Blackthorn Events on the Salesforce AppExchange, the foundation created a seamless registration experience that integrated all data into a single source of truth. This solution led to a 40% growth in event registrations and generated over $500,000 in donations directly from the registration process. Blackthorn's integration was pivotal in transforming their events into a significant revenue engine.

Purdue for Life Foundation