Case Study: Olin Business School scales event marketing and registrations with Blackthorn Events

Olin Business School scales event registrations with Blackthorn across 8.5K community users

The Olin Business School at Washington University in St. Louis needed a scalable solution to manage a high volume of diverse events for multiple departments while avoiding data silos and manual processes. They turned to Blackthorn and its Blackthorn Events product on the Salesforce platform to streamline event creation, promotion, and registration tracking.

By implementing Blackthorn Events, the school gained a flexible system for creating events with a consistent brand identity. The solution provided crucial features like Zoom integration, UTM tracking for marketing ROI, and automated contact matching to prevent duplicates. As a result, Olin achieved record-breaking registrations, gained efficiencies in event management, and could directly tie new student opportunities and enrollments back to specific advertising efforts, maximizing their marketing budget.

Olin Business School