Case Study: Greater New Haven Chamber of Commerce grows event registrations by 52% with Blackthorn

Greater New Haven Chamber of Commerce grows Big Connect Expo registrations by 52% with Blackthorn

The Greater New Haven Chamber of Commerce, a regional chamber serving 1,200 members, faced significant challenges with its outdated event management platform. The system made routine tasks difficult, resulting in a slow, manual check-in process and an inability to tie event data directly to member records in their Salesforce CRM. This lack of integration made it hard to track attendance and identify which members were not participating in events.

By implementing Blackthorn Events, the Chamber integrated event management natively with Salesforce. This solution drastically reduced check-in time from 2-3 minutes to under a minute per attendee and cut overall event administration time by more than half. Using Blackthorn, the Chamber achieved a 52% growth in registrations for its flagship event over three years, which now sells out annually, and gained valuable historical data to benchmark and improve all future events.

Greater New Haven Chamber of Commerce