Case Study: Colorado State University achieves streamlined, scalable event management with Blackthorn

Colorado State University saves 3 hours per event with Blackthorn

Colorado State University faced the challenge of managing a high volume of events with a fragmented, manual system. Their homegrown tool and reliance on spreadsheets and paper processes created inefficiencies, data inaccuracies, and a poor experience for both staff and attendees. They needed a unified, modern solution integrated with their new Salesforce CRM, which led them to choose Blackthorn Events.

By implementing Blackthorn's native Salesforce platform, CSU transformed its event operations. The solution provided a seamless, branded registration experience, real-time data, and mobile check-in, which eliminated manual work. The results included saving roughly three hours per event, empowering staff with self-service tools, and gaining crucial visibility into donor engagement to strengthen relationships and strategy. Blackthorn provided a scalable system that turned events into a strategic asset for the university.

Colorado State University