Case Study: Wise Snacks achieves 4% retailer spend reduction and 6,000-unit sales increase with Blacksmith Applications

Wise Snacks reduced spending by 4%, with no decline in volume sold

Wise Snacks, working to improve revenue growth management, used Blacksmith Applications’ Blacksmith TPO platform to run a data-driven assessment of promotional investment. The analysis revealed Wise Snacks was spending 42.5% of revenue at one retailer, prompting an objective to reduce spending and percentage of revenue (targeting $300,000 in savings).

Blacksmith Applications applied Blacksmith TPO’s master calendar, competitive analysis and predictive planning/optimization to support fact-based selling and renegotiation with the retailer. In one month Wise Snacks cut retailer spend from 42.5% to 38.5% (a 4 percentage‑point reduction) with no decline in volume, and by switching a promotion from 3 for $4.98 to a $1.88 single price they drove a 6,000‑unit volume increase and captured an extra $0.21 profit per unit shared with the retailer.

Wise Snacks