Case Study: Welch Foods Inc achieves 16%+ trade investment ROI and centralized, repeatable sales planning with Blacksmith Applications (Blacksmith TPO)

Welch's Trade Investment ROI grew more than 16% with Blacksmith TPO

Welch Foods Inc.’s Sales Planning Division was struggling with poor promotional ROI, overspending caused by limited ROI visibility, manual spreadsheet-driven workflows, and siloed approval processes—issues that eroded revenue, confidence, and budget discipline. To address these challenges, Welch Foods Inc engaged Blacksmith Applications and its Blacksmith TPO solution to centralize trade investment planning and promotion analysis.

Blacksmith Applications implemented Blacksmith TPO plus professional services to automate post-event analytics, introduce predictive optimization, and train sales and IT teams; manual spreadsheets were replaced with repeatable, collaborative workflows. The result: trade investment ROI increased more than 16%, volume objectives were met while staying within budget, the rollout completed in under 10 weeks, and teams reallocated time to strategic trade planning and retailer collaboration.

Welch Foods Inc

Laurie Ross

Sr. Director, Global Sales Planning