Case Study: Florida's Natural achieves rapid post-event analysis and improved promotional ROI with Blacksmith Applications

Florida’s Natural Growers uses TPO software for quick post-event analysis

Florida's Natural Growers needed a faster, more rigorous way to evaluate promotional performance across retailers and channels — answering five core post‑event analysis questions (did the promotion run, ACV delivered, volume vs. forecast, competitive effects, and profitability), quantifying COVID‑era sales anomalies, and justifying incremental spend. To address this challenge the company turned to Blacksmith Applications and its trade promotion optimization (TPO) software.

Blacksmith Applications implemented its TPO/post‑event analysis (PEA) solution for Florida's Natural in 2020, giving the team the ability to compare promotions in seconds instead of hours, quantify retailer- and product-level COVID spikes for better forecasting, identify top retail customers, and measure promotional ROI to put winning promotions back on shelf. According to Justin Balke, Trade Promotion Manager, the solution delivers faster, quantitative insights that streamline decision‑making and improve promotional effectiveness.

Florida's Natural

Justin Balke

Trade Promotion Manager