Case Study: Ventura Foods achieves reduced trade spend and higher profits with Blacksmith Applications

14-Year CPG Veteran Talks Transformation Through TPO

Ventura Foods, a CPG company known for deli and bakery brands, needed a centralized, analytics-driven way to optimize trade promotions amid changing consumer behavior and disruptive events (like multiple lettuce recalls). To better understand what worked and why—and to give sales teams a firmer basis for promotional decisions—they adopted Blacksmith Applications’ TPO, using features such as the master calendar and post-event analysis (PEA).

Blacksmith Applications implemented TPO functionality including a master calendar, PEA and what‑if event scenario reports so sales and revenue teams could analyze past promotions, simulate alternatives, and validate plans before requesting incremental spend. The result: Ventura Foods reduced trade spend, grew profit with only minimal volume declines, improved collaboration across teams, and gained the agility to shift promotions mid‑year using insights from Blacksmith Applications.

Ventura Foods

Sarika Sadarangani

Senior Business Development Manager