Case Study: VOSS Water boosts conversions with Blacksmith Agency's PPC strategy

Voss Water boosts conversion rate 23.8% with Blacksmith Agency

Voss Water, a premium water brand, partnered with Blacksmith Agency to overcome challenges in the competitive CPG market. Voss struggled with ineffective customer targeting, low brand visibility, and an inefficient conversion funnel that was limiting its direct-to-consumer sales growth and resulting in a poor return on ad spend.

Blacksmith Agency implemented a tailored PPC management strategy that included multi-channel ad campaigns and conversion-focused UX optimizations. This data-driven approach significantly improved performance, yielding a 23.8% increase in conversion rate, a 28% increase in click-through rate, and a 16.3% reduction in cost per click for Voss Water.

Voss Water