Case Study: The Arc of Northern Virginia boosts returning users with Blacksmith Agency branding

The Arc of Northern Virginia increases returning users by 32% with Blacksmith Agency

The Arc of Northern Virginia, a nonprofit supporting individuals with intellectual and developmental disabilities, partnered with Blacksmith Agency for a rebranding initiative. Their challenge was an inconsistent and generic brand identity that weakened recognition. Their website had a disjointed color palette, lacked engaging visuals to tell their story, and featured an overcrowded footer that created a cluttered user experience.

Blacksmith Agency developed a new brand narrative and a modern visual identity system, including a refreshed logo and an accessible color palette. They implemented this new branding across all digital touchpoints and provided comprehensive brand guidelines. The results were significant, with a 28% growth in new users from direct traffic and a 32% increase in returning users.

The Arc of Northern Virginia