Case Study: The Arc of Northern Virginia boosts organic traffic with Blacksmith Agency's SEO strategy

The Arc of Northern Virginia grows organic traffic 19% with Blacksmith Agency

The Arc of Northern Virginia, a nonprofit supporting individuals with intellectual and developmental disabilities, faced significant digital discoverability challenges. Their website suffered from technical SEO issues, unoptimized content, and a low domain authority, which prevented their critical resources from reaching their audience. To overcome this, they partnered with Blacksmith Agency for a comprehensive SEO solution.

Blacksmith Agency implemented a strategy that included technical SEO improvements, the creation of a centralized content hub, and on-page optimizations. This solution successfully increased the nonprofit's organic traffic by 19%, reduced its bounce rate by 18%, and grew its domain authority by 8 points, establishing the organization as a prominent online resource.

The Arc of Northern Virginia