Case Study: The Arc of Northern Virginia boosts engagement by 335% with Blacksmith Agency web design

The Arc of Northern Virginia boosts engagement 335% with Blacksmith Agency

The Arc of Northern Virginia, a nonprofit organization, faced significant challenges with its website, including a poor interface, disorganized information architecture, and text-heavy layouts that created a frustrating experience for its diverse audiences. To address these issues, they partnered with the Blacksmith Agency for a comprehensive web design service.

The Blacksmith Agency implemented a strategic solution involving UX research, inclusive design, and a responsive, action-oriented experience. This approach yielded a measurable impact, including a remarkable 335% increase in average user engagement time, a 51.3% growth in total sessions, and a 23% reduction in bounce rate for the nonprofit.

The Arc of Northern Virginia